{'It’s like they’ve erupted out of someone’s subconscious': how horror came to possess today's movie theaters.
The largest surprise the movie business has encountered in 2025? The return of horror as a dominant force at the British cinemas.
As a genre, it has remarkably exceeded earlier periods with a 22% rise compared to last year for the UK and Ireland film earnings: £83,766,086 in 2025, against £68,612,395 in 2024.
“In the past year, not a single horror movie hit £10 million in UK or Irish theaters. Now, five have achieved that,” comments a box office editor.
The top performers of the year – a recent horror title (£11.4m), Sinners (£16.2 million), the latest Conjuring installment (£14.98m) and the sequel to a classic (£15.54m) – have all stayed in the theaters and in the popular awareness.
Although much of the professional discussion focuses on the unique excellence of certain directors, their successes indicate something shifting between viewers and the genre.
“Viewers often remark, ‘This is a must-see regardless of your genre preferences,’” says a film distribution executive.
“These productions twist traditional elements to craft unique experiences, resonating deeply with modern audiences.”
But outside of artistic merit, the ongoing appeal of spooky films this year implies they are giving audiences something that’s much needed: therapeutic relief.
“These days, movies echo the prevalent emotions of rage, anxiety, and polarization,” says a genre expert.
“Scary movies excel at tapping into viewers' fears, amplifying them, allowing you to set aside daily worries and concentrate on the on-screen terror,” remarks a noted author of classic monster stories.
Against a global headlines featuring geopolitical strife, enforcement actions, extremist rises, and ecological disasters, ghosts, monsters, and mythical entities strike a unique chord with viewers.
“I read somewhere that the success of vampire movies is linked to economically depressed times,” comments an actress from a popular scary movie.
“The concept reflects how economic systems can drain vitality from individuals.”
Since the early days of cinema, social unrest has influenced the genre.
Scholars highlight the surge of German expressionism after the WWI and the chaotic atmosphere of the 1920s Europe, with features such as classic silent horror and Nosferatu: A Symphony of Horror.
Later occurred the economic crisis of the 30s and classic monster movies.
“The classic example is Dracula: you get this invasion of Britain by someone from eastern Europe who then causes this infection that gets spread in all sorts of ways and threatens the Anglo-Saxon heroes,” notes a historian.
“Thus, it mirrors widespread fears about migration.”
The specter of border issues shaped the just-premiered folk horror a recent film title.
Its writer-director explains: “My goal was to examine populist trends. For instance, nostalgic phrases promising a return to a 'better' era that excluded many.”
“Additionally, the notion that acquaintances might unexpectedly voice extreme views, leaving others shocked.”
Maybe, the modern period of praised, culturally aware scary films commenced with a brilliant satire debuted a year after a contentious political era.
It sparked a fresh generation of horror auteurs, including several notable names.
“Those years were remarkably vibrant,” comments a director whose film about a deadly unborn child was one of the time's landmark films.
“I believe it initiated a trend toward eccentric, high-concept horror that aimed for artistic recognition.”
The director, currently developing another scary story, continues: “During the past decade, viewers have become more receptive to such innovative approaches.”
Concurrently, there has been a revival of the overlooked scary films.
In recent months, a new cinema opened in a major city, showing underground films such as a quirky horror title, a classic adaptation and the 1989 remake of the expressionist icon.
The fresh acclaim of this “raw and chaotic” genre is, according to the venue creator, a clear response to the calculated releases produced at the theaters.
“It’s a reaction to the sanitised product that’s coming out of Hollywood. You have a film scene that’s more tepid and more predictable. A lot of the mainstream films are very similar,” he explains.
“On the other hand, [these indie works] feel imperfect. They seem to burst forth from deep creativity, free from commercial constraints.”
Horror films continue to upset the establishment.
“They have this strange ability to seem old fashioned and up to the minute, both at the same time,” observes an authority.
Besides the re-emergence of the insane researcher motif – with several renditions of a literary masterpiece imminent – he forecasts we will see fright features in 2026 and 2027 responding to our present fears: about artificial intelligence control in the near future and “supernatural elements in political spheres”.
At the same time, a biblical fright story a forthcoming title – which depicts the events of holy family challenges after the nativity, and features famous performers as the divine couple – is planned for launch soon, and will certainly send a ripple through the Christian right in the United States.</